DeepMind is an AI research laboratory based in London that was founded by Demis Hassabis, Shane Legg, and Mustafa Suleyman. The company’s investment focus is on emerging, long-term technology trends that are poised to drive disruption in their respective industries. Kaggle was founded in 2010 by Australian data scientist Anthony Goldbloom and software developer Ben Hamner. The Waze app is a free navigation smartphone tool used by drivers internationally. It offers real-time alerts on traffic delays and accidents, enhanced by information from drivers using the app. It is a research and development company that uses advanced technologies to stop diseases caused by aging.

In addition, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top four influential companies in the high-tech marketplace, along with Apple, IBM, and Microsoft. Despite this myriad of products, its original search tool remains the core of its success. In 2016 Alphabet earned nearly all of its revenue from Google advertising based on users’ search requests. FMR LLC owns 13.1 million class A shares of Alphabet, representing 4.4% of total class A shares outstanding, according to the company’s 13F filing for the period ending June 30, 2021. FMR is one of the nation’s largest financial services companies and offers investment management, retirement options, brokerage, financial planning, and wealth management services.

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The main goal of the company is to understand biology better, which can result in a better understanding of the processes that are part of aging. With sales of #137 billion, a profit of $30.7 billion, and a market value of $863.3 billion, Alphabet, Inc. ranks 17th among the world’s largest companies by Forbes Global 2000 (updated as of 4th November 2019). Google and Android have combined all their games, music, apps, books, and movies in one place, giving Google Play users a selection of over 40 million songs and 1.5 million apps. Google Maps is a free-to-use app with an impressive user base of over 1 billion.

Google’s acquisition of YouTube in late 2006 gave it a new, powerful video platform. YouTube has grown into a significant source of Alphabet’s ad revenue, while also generating revenue through premium and YouTube TV subscriptions. Below, we look in more detail at seven of the company’s major acquisitions.

  • Google, along with Alphabet, Inc., reported a market cap of $650 billion, making the dynamic duo a no-brainer stock for investors.
  • Intrinsic began as an X Labs project tackling accessibility challenges surrounding industrial robots.
  • It placed other bets on what the company defines as “moonshots.” Among the other bets are companies like Verily, Nest, Access, and Waymo.
  • Looker simplified the process by taking programming queries and modifying them to read more like natural languages, such as English.
  • Dandelion Energy is an energy company dedicated to reducing carbon emissions and heating costs with residential geothermal installations.

The shares owned by individual insider shareholders are those that are held through direct ownership. Shares mentioned in this section do not include shares held indirectly nor shares accessible through stock options. Company insiders must file an SEC Form 4 every time they buy or sell an amount of the company’s stock that is deemed to be material. Before 2015, there was no Alphabet, and Google Inc. was a publicly-traded company that you could directly own by buying its shares.

Top 4 Institutional Shareholders

Google acquired YouTube in 2006, a little over a year after it began. There is also Google Fiber, the company that provides broad wide internet and IPTV to the communities in the USA. The service was first introduced to Kansas City and it was first announced as an experimental project. Later on, the company worked on projects in Texas, Utah, and other states.

What Companies Alphabet Holding LLC Owns: Organizational Structure & Subsidiaries List

The company’s products include smartwatches, armband fitness trackers, a digital fitness tracking application, and related gear, accessories, and services. The extraordinary growth of Google led to internal management problems. Almost from the beginning, investors felt that Brin and Page needed an experienced manager at the helm, and in 2001 they agreed to hire Eric Schmidt as chairman and chief executive officer (CEO) of the company. Schmidt, who previously had held the same positions at the software company Novell Inc., had a doctorate in computer science and melded well with the technocratic impulses of the founders.

Under Google, Nest continues to focus on thermometers and other smart home technologies. At the time during the 2015 Q4 conference call, Porat indicated Fiber was the most costly project out of all of Google’s other projects. Google’s Fiber Phone, which operates as both a home and mobile phone, can also be added to a phone plan. Unlike companies such as Apple’s reliance on more singular business lines like the iPhone to drive revenue, Google has multiple major business lines providing streams of income. Many of Google’s revenue sources have experienced tremendous growth over the years. Google formerly complied with Internet censorship policies of the People’s Republic of China,[324] enforced by means of filters colloquially known as “The Great Firewall of China”, but no longer does so.

Products and services

Dandelion Energy is an energy company dedicated to reducing carbon emissions and heating costs with residential geothermal installations. As an X Lab project, Dandelion Energy recognized that geothermal heating and cooling systems were usually too expensive for residential installations. The project focused on creating an affordable, accessible geothermal system that could be added to homes around the world. Dandelion Energy’s home geothermal tools use a heat pump and underground pipes and heat and cool homes. This system moves heat from the ground into homes during the winter, then moves heat from the house back into the ground during summer.

For example, American newspaper advertising fell from a peak of $64 billion in 2000 to $20.7 billion in 2011, while global online advertising grew from approximately $6 billion in 2000 to more than $72 billion in 2011. The company’s proprietary advertising service, Google AdWords, continues to be a major business line and contributor to Google’s revenue. In 2020, Google’s paid clicks, a key advertising measure, rose 19% from the previous year—driven by user adoption growth on mobile devices and growth in advertiser activity.

Pichai is CEO of Google and Alphabet and a member of Alphabet’s board of directors. He joined Google in 2004 as vice president of product management and was instrumental in the development of Google Toolbar, and led the unit that oversees Google Chrome. He became leader in 2013 of the Android operating system, which dramatically increased Google’s global market presence. Pichai became CEO of Google in 2015 and CEO of Alphabet in December 2019. AdMob is a digital advertising company that focuses specifically on mobile, app-based ads.

Google AdWords and Search Advertising

This growth has transformed Alphabet into one of the largest companies in the world, with a market capitalization of nearly $1.9 trillion. The company has trailing 12 month (TTM) net income of $62.9 billion and TTM revenue of $220.3 billion. The ticker GOOGL represents the company’s class A shares and are traded as common stock, with a one-share-one-vote structure.

For Larry Page and Sergey Brin below, the share numbers listed are actually class B shares, which are counted and valued based on if they were converted to class C shares. As you can see, Alphabet and most of the other big US corporations do not disclose its full list of subsidiaries but only the “significant” one. So I had to go to other public resources (SEC filling, company registries, court document, ..) to put together a list of companies and their relationships. For understanding any company better, I think it is essential to understand also what subsidiary companies it owns and how they are organized. In this article, I would like to share with you what I was able to learn from available public resources about Alphabet/Google subsidiaries. The company’s projects include developing tools to detect and prevent online harassment, combat disinformation and propaganda, and improve digital security for vulnerable populations such as journalists and human rights activists.